The Artist Club

Soestrene Grene (Retail) Online community, advertising and event

The Artist Club
An arts gallery of thousands.
Webby Awards Official Honoree

Originally launched as an initiative by retailers Soestrene Grene to provide a free service for their artist's article shoppers, The Artist Club has gained a life of it's own. What started as a free online gallery as part of Soestrene Grene's website, now has become a sub-brand of it's own. A dedicated website, framing a virtual gallery of no less than 17000 pieces of art from more than 3000 artists from different countries has a dedicated following of 10000 members. The concept is completed by an annual award ceremony, letting this virtual art community meet in real life settings as well.
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