BM Samarbejdet Retirement
What will your senior life be like?
What will your senior life be like?
Most banks are faced with the same problem. When it comes to retirement plans, many people really don't care, as the senior age to many seems like the distant future. This campaign for a coalition of several banks raised interest by asking what people would need to do to keep up the good life after retirement. Hardly a doomsayer, instead just a little humor was applied to bring a little charm to the senior stories presented. People took to the campaign, even coming in to the bank to ask for spare posters.