LEGO Bionicle Story

LEGO Bionicle (Toys) Microsite

LEGO Bionicle Story
Get in depth with the Bionicle microsite,
Launched to serve as an extra dimension to the LEGO Bionicle storyline, the microsite debuted as an all-out multimedia, almost game-like experience, quickly embraced by the International community of LEGO and Bionicle fans of all ages. A collaboration by a team of no less than three agencies along with a LEGO team, this online multimedia experience was a high-level, fully integrated addition to LEGO's existing universe.
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